Our Puratos Sensobus is a unique, fully equipped sensory analysis lab on wheels, which can visit customer locations, where it is used to identify consumer preferences on the spot. The Sensobusses, which are present in the European and North American market, can welcome up to 300 consumers a day, who will give their sensory input. This information is analysed by our researchers, who can then use it to suggest to you what would be the most suitable product or solution your actual consumers are looking for.
The Sensobus makes for a fast and easy way to get to the heart of your business activities: the preferences of your consumers. What’s more, the research is conducted right where your consumers do their daily food shopping.
It conducts tests all over Europe, as well as in North America. With our Sensobus, you can quickly discover what your consumers prefer and with the help of our researchers understand which solution fits best. To know how to benefit from this unique service, contact us.
Once on board the Sensobus, volunteers are seated at one of the eight sensory booths and presented with a selection of bakery, patisserie or chocolate products (depending on the survey performed). There, researchers then ask them a variety of questions about their preferences, generating feedback that can immediately – and precisely – help our customers with their product development.
Whether in North America or Europe, this makes for a fast and easy way to get right to the heart of your customers’ preferences.
In addition, 10 years of expertise in consumer research allow to benchmark results against an industry average within the survey category and region.
A full range of mobile consumer sensory analysis solutions are available across the globe. Sensobuses are active in Europe and the United States and the Sensovan drives across Iberica. In Asia-Pacific there are 3 Sensoboxes, which are mobile labs in the form of fair booths that can be installed in shopping malls or at any other location. At this moment one Sensobox is located in China, one in Malaysia to support South-East Asia and one is shared between New-Zealand and Australia.
It is traditional research done in a contemporary way.
To find out more about your nearest Sensobus or Sensobox, please contact your Puratos representative.