Rebranded Belcolade launches new taste discovery with pioneering So’Choc

10 Oct 2022

Real Belgian chocolate

Today, Belcolade underlines its position as a positive disruptor of its industry with the introduction of a first-of-a-kind chocolate, So'Choc Cacao-Trace. The launch “writes a whole new chapter in the world of chocolate,” according to the Belgian chocolate brand.

Chocolate-making, reinvented 

In the development of So’Choc, Belcolade turned the traditional chocolate-making process on its head – by defining an inspirational taste journey first, and then using its unique knowledge to bring it to life. Belcolade combined its own fermenting expertise with that of its parent company, Puratos, to create a ground-breaking pairing of fermented cocoa, sourced through its sustainable Cacao-Trace program, and fermented buckwheat. With this unique combination of fermented ingredients, the revolutionary concept and a patented manufacturing process, So’Choc has achieved a sensorial experience unmatched on the market.

Youri Dumont, SBU chocolate director at Puratos, said: With So’Choc, we have used our vision and expertise to proactively adapt the fermentation process. This makes a positive impact on flavor development, enabling us to create a flavor baseline that’s never been seen – or tasted – before.”

Product innovation becomes ‘experience creation’

The result is a 66% non-sweet dark chocolate, offering subtle head notes of cereals to start, followed by powerful fruity heart notes with a spark of acidity in the mid-tasting experience, landing softly with round cocoa base notes for a pleasant lingering mouthfeel. For the first time, chocolatiers can incorporate into their chocolate making the notion of a journey through head notes, heart notes and base notes.

So’Choc is versatile in application across the patisserie and chocolate sectors, adding an extra dimension to tablets, ganaches, mousses, cremeux, sauces and other chocolate products.

Inspiration for So’Choc came from an experiential journey mapped out by Belcolade’s resident curator and leading chocolate expert Stéphane Leroux. His unique inspiration, creativity and expertise shaped the new chocolate’s individual taste. 

A new look for a new era 

The development of So’Choc is part of a wider refresh of the entire Belcolade brand. The move is designed to better reflect Belcolade’s taste-focused, sustainable and innovative vision, while ensuring customers have the creative and technical support needed to future-proof their business.

As well as adopting a distinctive new identity, including a fresh new style for packaging, visuals and communications, Belcolade is transitioning to fully sustainable and recycle-ready packaging, as well enhancing its digital offering to improve access to technical expertise and co-operative innovation.

For more information about So’Choc or the Becolade rebrand, visit