Strict hygiene measures, rapidly changing consumer needs and overall uncertain business circumstances: How are bakers, patissiers and chocolatiers responding to covid-19? This article offers you a handful of worldwide examples.
As far as the situation allows you, one of the best things to do is stay as close to your normal routines as possible. This will help your employees stay calm and focused, while customers will find comfort in purchasing products and services from their familiar bakery stores.
To keep on offering their handmade bakery goods in a safe way, German Zeit Für Brot emphasizes the need for social distancing by urging people to keep a minimum distance of 1.5 meters, to pay attention to ground markings and pay cashless.
On Facebook, US-based Bakery Nouveau’s shares the so-called ‘Cleaning Song’ their team created to underline the hygiene guidelines and reassured their customers.
By offering online ordering, your customers are able to order 24/7 and choose to gather the products in a way that they prefer. Furthermore, it will make it easier for you to manage orders and react to customer demand.
In an attempt to keep services up, multiple entrepreneurs are minimizing their usual product range. However, coronavirus seems to boost creativity as well.
San Francisco bakery BUTTER& had rescued the business by creating ‘Quarantine cakes’ that feed smaller groups. Cakes are decorated with messages like ‘wash your hands’ and ‘don't touch your face’.
Regretfully, some businesses have no other option than to shut down their business completely.
As hoped, closing down businesses will help in flattening the coronavirus curve and will thereby help shops to soon reopen and continue their business in producing the best bread, patisserie, and chocolate.
As goes for everyone, at Puratos, the health emergency caused by Coronavirus is having a significant impact on our work and our daily lives.
We would like to inform you that, in full compliance with local authority guidelines around the world, Puratos has taken all the internal measures necessary to strengthen the health and safety of our employees and business partners, as well as to continue to ensure the production and supply of our products to all our customers.
We are issuing some articles to help guide you through these challenging times:
If you have any questions, please visit our website or contact your local Puratos representative.
This article is based on current available information and will be updated accordingly.
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