20 Jun 2022
Never has it been more important to understand consumers in order to develop the products that will succeed in today’s fast-paced food industry. At Puratos, we are proud to be pioneers. We aim to combine a long history of expertise with the very latest innovation and trends, to make the future of food a reality today. That’s why over 10 years ago we have developed our very own consumer research initiative called Taste Tomorrow.
Taste Tomorrow is the world’s largest ecosystem for consumer understanding in bakery, patisserie and chocolate. By tracking local and global consumer behaviors, attitudes and choices it provides us with valuable, in-depth insights. This allows us to keep track of the evolution of trends and reveal new ones, so our customers can always stay ahead of the curve.
So how do we garner these valuable insights – and how can they empower our customers? Let’s delve deeper into the wonderful world of Taste Tomorrow.
Just like a sourdough needs only three ingredients; flour, water and salt; there are three critical elements to meaningful consumer insights too. With our Taste Tomorrow, we analyze the trends landscape at three levels and, even more importantly, we analyze the relationships between those levels.
This framework provides us with the ideal analytic model to predict and interpret the trend horizon, giving us the critical insights to determine short, mid and long-term opportunities for innovation.
Predicting the next big thing is not easy, it may be the hardest job there is. Taste Tomorrow is a unique and insightful tool for bakers, pâtissiers and chocolatiers that enables them to be closer to their customers. Its’ data helps us gather a global perspective on the food industry today and predict where it may be headed tomorrow.
At Puratos, we measure our success in the success of our customers. Taste Tomorrow, therefore, serves as inspiration on how to turn the experiences from food cultures around the world into new opportunities.
Want to learn more? Discover more about Taste Tomorrow and unlock new opportunities for innovation today.